
A. Business database
B. Customer database
C. Databases marketing
D. Company marketing
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A. Shareholder value
B. Base value
C. Retention value
D. Marketers base value
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A. Customer funnel
B. Company funnel
C. Marketing funnel
D. Retailers funnel
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A. Inspirational groups
B. Reference groups
C. Dissociative groups
D. All of the above
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A. Occupation and Type of home
B. Education and occupation
C. Education and type of home
D. None of the above
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A. Culture
B. Attitude
C. Value
D. None of the above
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A. Social factors
B. International factors
C. Personal factors
D. Cultural factors
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A. Customer touch point
B. Retailers touch point
C. Company touch point
D. None of the above
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A. Permission marketing
B. Activity marketing
C. Supplier marketing
D. None of the above
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A. Implementing CRM before creating a customer strategy
B. Rolling out CRM before changing the organization to match
C. Stalking, not wooing, customers
D. All of the above
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