
A. Customer perceived value
B. company market value
C. Customer affordability
D. Customer reliability
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A. Identify customers value attributes
B. assessing attributes importance
C. Assessing company's performance
D. Assessing competitors performance
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A. Club membership programs
B. royalty programs
C. Loyalty programs
D. Membership programs
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A. Product benefits
B. services benefit
C. Image benefit
D. All of the above
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A. Customer lifetime value
B. customer purchases value
C. Customer cost incurred
D. Customer relationships
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A. Dissatisfaction
B. uperior value
C. Profitable customers
D. Satisfied customers
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A. Satisfied customers
B. dissatisfied customers
C. Customer retention
D. Customer conversion
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A. Retailers management
B. customer relationship management
C. Company relationship management
D. Supplier management
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A. Total economic cost
B. Total functional cost
C. Total customer cost
D. Total functional cost
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A. Assessing attributes importance
B. Assessing company's performance
C. Monitoring competitors performance
D. Both b and c
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