
A. Customer acquisition
B. Customer management
C. Electronic customer relationship management
D. Customer relationship management
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A. Customer value
B. Customer spending
C. Customer product affinities
D. All of the above
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A. Analytical CRM
B. Operational CRM
C. Personalization
D. All of the above
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A. Supports traditional transactional processing
B. Supports operations
C. Supports day-to-day front-office operations
D. All of the above
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A. Inventory control
B. Increase revenues
C. Competitive advantage
D. Automation/productivity/efficiency
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A. Inventory control
B. Increase revenues
C. Competitive advantage
D. Automation/productivity/efficiency
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A. Provide better customer service
B. Make call centers more efficient
C. Complicate marketing and sales processes
D. Help sales staff close deals faster
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A. Database marketing
B. Customer database
C. Detailed database
D. Company database
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A. Customer philosophy
B. Philosophy mind
C. Management philosophy
D. All of the above
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A. Customer-based marketing
B. Marketing style
C. Enterprenuer style
D. Option A and B
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