1. The Public relations department uses __ to interface....... Consumer relations 2 . Matching objectives and results is....... effectiveness 3. _ is when public relations department also counsels management...... Counselling 4. __ is what Public relations uses to deal with the press...... Media Relations 5 . Evaluating the effectiveness of your action is the _ step...... Last 6. _ of the public relations problem is the first in PR process.... definition 7. Creating _ for the organization is a direct..... Credibility 8. Creating brochures, producing sales literature.... Marketing 9. As an integral part of international..... Global companies 10. The Public relations department uses _ to generate positive ....... Publicity