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NATIONAL OPEN UNIVERSITY OF NIGERIA
UNIVERSITY VILLAGE, PLOT 91, CASDASTRAL ZONE, NNAMDI AZIKIWE EXPRESS WAY, JABI, ABUJA.
FACULTY OF MANAGEMENT SCIENCES
SEPTEMBER 2020 EXAMINATION
COURSE CODE: MBA820
COURSE TITLE: CORPORATE MANAGEMENT STRATEGY
CREDIT UNITS: 3
Time Allowed: 3 Hours
Instructions: 1. Attempt Question one and any other three (3) Questions.
2. Question 1 is compulsory and carries 25 marks While the other 3 questions carry 15 marks each
3. Present all your points in coherent and orderly manner.
1. (a) Discuss four factors that influence the formulation of a corporate mission statement. 16 marks
(b) What do you understand by the term grand strategy? 9 marks
2. Critically asses three ways through which strategic alternatives can be evaluated for selection 15 marks
3. Differentiate between Corporate Strategy and business strategy, operational strategy and functional strategy 15 marks
4. As a strategist, explain four operational factors you will focus in the process of internal analysis of a business 15 marks
5. Why is strategic evaluation important? Describe four activities that you will consider in strategic evaluation 15 marks
6. Evaluate the contributions and the limitations of the BCG matrix to corporate strategic choice. 15 mark
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