Explanation:

Tip: Remember to multiply the number of Searchers by the percent who actually buy goods/services. The key phrase is "when buying goods/services". Step 1 – calculate the number of UK Internet searchers buying goods/services online in June UK’s Internet % of searchers Buying Searchers goods/services 31,225,000 22 31,225,000 x 22% = 6,869,500 Step 2 – calculate the annual spend £1.50 x 6,869,500 x 12 = £123,651,000 = £124 million So the correct answer is (D) £124 million

Explanation:

Step 1 – Calculate the I.U.I. countries number of Internet searches 170 + 3,975 + 1,855 = 6,000 Step 2 – Calculate the number of Internet searches for the S.A. countries 2,412 + 9,578 = 11,990 Step 3 – Calculate the averages I.U.I. = 6,000 / 3 = 2,000 S.A. = 11,990 / 2 = 5,995 Step 4 – Calculate the difference between the averages 5,995 – 2,000 = 3,995 Thus the correct answer is (C) 3,995 million

Explanation:

Step 1 - Calculate the 2011 advertising revenue using the pie-chart data, look for the combinations which add up to 6.15 Television 21% x £20.5 billion = 4.305 Newspaper 30% x £20.5 billion = 6.15 Out-of-home 5% x £20.5 billion = 1.025 Radio 4% x £20.5 billion = 0.82 Magazines 9% x £20.5 billion = 1.845 So the correct answer is (E) Magazines and Television

Explanation:

The information that you need is shown in the pie-chart Step 1 – calculate the Internet advertising forecast for 2011 31% x £20.5 billion = £6.355 billion Step 2 – apply the ratio 1:4, so mobile = 1/5 th of £6.335 billion = £1.27 billion So the correct answer is (C) £1.27 billion

Explanation:

Step 1 – calculate the 2009-2010 change in Television and Internet combined Television: 4.3 – 3.7 = 0.6 increase Internet: 6.3 – 5.5 = 0.8 increase Television and Internet combined = 1.4 increase Step 2 – apply the same change to the 2010 total for Television and Internet combined 6.3 + 4.3 +1.4 = 12 Thus the correct answer is (D) £12 billion